Ways To Make Your Product Labels Stand Out

With so much competition on product shelves today, it has become much more challenging to make your products stand out. In order to get your margins up, you must make every worthwhile effort to create a buzz around your product and get customers to notice it.

Product labels help your product stand out from the shelf, so they need to be unique, creative and captivating. There are no set rules when it comes to creating a product label that will give your products an edge over competitor products, but you can follow the following 2 guidelines to come up with a well-designed label that will increase your sales.

Color

Colors are known to influence the interest level and purchasing decision of a customer, so be sure to invest time and thought when choosing how to color your product label. Bright colors such as red and yellow are more popular since they catch the eye, but they are not always appropriate. The right color choice for your product label will be determined by the coloring of the packaging container.

You want a label color that complements the container, and if the container is clear, consider the product itself to ensure the label won't negatively interact with its color. Luckily, there are numerous online tools that can help you choose the right colors for your product labels or stickers, such as Colorblender and Adobe Kuler.

Additionally, make time to do a little competitive research to check out the coloring on competitor products so you can come up with something that stands out.

Fonts

Fonts are a great aspect of your product label that you can use to your advantage. Go for a unique font that plays up the aspect of the product. For instance, use bold fonts for tough or masculine products such as men's perfume or hard liquor, while fun or playful fonts can be used to capture the aspect of products such as spices or wine.

Remember that you literally have seconds to capture the attention of a customer, so try to make your fonts readable both from distance and from up close. Online resources such as Fonts.com and many others can offer you hundreds of fonts to choose from so you can get a unique design that works to capture the personality of your product.

If you have trouble coming up with a sticker label that works for you, hire a signs or graphics company to help you come up with a unique, colorful and attractive label design to help hype up your product.

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